Daniel Okonkwo
Daniel shapes the world that surrounds each bottle — from label art to the immersive experiences that define AAF.
Daniel Okonkwo believes that a great spirit deserves a great story, and that story must be told through every touchpoint — the weight of the bottle, the texture of the label, the light in the tasting room.
Before joining AAF, Daniel spent a decade at leading luxury houses in Milan and New York, crafting brand identities for fashion, hospitality, and fine dining. When Alexander approached him with the AAF vision, Daniel saw an opportunity to merge his passion for design with his love of craft spirits.
"A bottle of AAF should feel like an invitation," Daniel says. "Before you even taste it, you should sense that something extraordinary awaits."
Daniel oversees all visual identity, packaging design, photography, and the design of AAF's events and tasting spaces. His work has been recognised by the D&AD Awards and Communication Arts.